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What Influences Your Money Behavior?

What Influences Your Money Behavior?

I recently attended a financial planning conference, which offered several excellent sessions on the topic of behavioral finance.

Broadly defined, behavioral finance studies the science behind how people spend or invest their money.

I’ll admit that I don’t spend a lot of time thinking about the factors which most influence my own financial decisions. The thought that someone would take the time to study these behaviors in depth is quite a surprise to me.